If you’re currently reading this blog post you have probably conducted a search using words such as “SEO optimization Turlock”. These blogs send local traffic over to our site to find out more about optimizing their sites and their overall web presence.
When we first start working for a client we perform a thorough analysis of the website. This is the basic point to start from and you should always have an analysis done first before receiving a quote for any services. It’s important to find out where your site is performing and underperforming and how it is appealing to Google and to your visitors.
Many SEO companies don’t start with an analysis since it can be time-consuming and lead to further questions by the client. If you are dealing with a company that hasn’t done a thorough examination of your site first before bringing out a contract to sign, look for another digital marketing company. It’s difficult to fix a problem or improve a website or your online presence in general when you don’t know exactly what you’re dealing with.
It’s not enough to just analyze a website either. It’s important to take a look at your external links that lead back to your site as well as your listings on various directory sites. All of the bad links or even spam links can affect your rankings on the search engines and must be dealt with promptly. Your directory listings must show your correct contact information or else Google will get confused and you won’t show up on the maps properly.
Keyword research must also play a part in the analysis to find out the words you are ranking for on Google and which ones are being ignored. You should also learn about the correct keywords that should be targeted in order to drive in more business. The analysis should look at the keywords and keyword phrases that relate to your overall site as well as its internal pages.
The analysis should be detailed in nature and laid out in an easy-to-understand format. The research should dig deep enough to provide an overall picture of your website presence and what changes should be made. This research should include your website’s ability to be crawled by the search engines, its site structure, which pages are indexed and those that aren’t, when the last crawl occurred, how easy it is to navigate and much more.
You should be provided with an overall picture of your current rankings on the search engines for your keywords and should include a variety of different search engines. The digital marketing company should be able to sit down and show you the reasonable goals you can accomplish in various time frames.
It’s vitally important to get a website analysis done first before going ahead with any type of SEO project. It’s hard to get where you’re going when you don’t know where you’re starting from and this analysis becomes the backbone of your further SEO efforts.